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Fractional Revenue Operations

Find the money you're losing.
Stop your customers from leaving.

Most pool operators on the coastal Carolinas are bleeding $40K to $80K a year they can't see. Failed credit cards. Customers who quit before anyone caught it. Equipment upsells that never got pitched. We find it. We fix it. You keep the money.

Get Your Free Diagnostic → How It Works

No pitch on the call. We'll show you exactly what's leaking using your actual numbers.

The Problem

You're already losing the money. You just can't see it.

Pool service businesses leak money in places QuickBooks doesn't show you. Most operators we talk to have between $30K and $60K of recoverable revenue sitting in their books — and they have no idea.

$8K–$15K
Failed Credit Cards
Cards expire. Cards fail. You retry once and forget. Industry recovery rate without a system: 40-50%.
$8K–$20K
Underpriced Old Customers
That customer from 2018 still paying 2018 rates? You're losing $40-$80 a month per old account.
$10K–$25K
Equipment Upsells Missed
7-year-old pumps. Aging filters. Salt cells past their lifespan. Most never get pitched until they fail.
$5K–$15K
Aging Invoices
30, 60, 90 days overdue. Sitting in QuickBooks. Nobody chasing them. Money you already earned.
$5K–$12K
Seasonal Services Skipped
Openings. Closings. Hurricane prep. Most operators capture 60-70% of their base. The rest is left on the table.
$10K–$30K
Customers Who Walked
They cancelled. You found out from the cancellation text. No save attempt. Gone for good.
Total Annual Leakage — Typical 200-Customer Operator
$45K – $115K
Real recoverable money. Hidden in plain sight. We find it in 30 days.
What We Do

Five flagship services. Twenty-eight specific levers.

We're not software. We're not a marketing agency. We're not a virtual assistant. We're an operations partner with money on the line. Five flagship services run on top of what you already have. Click any service to see exactly what we do underneath.

I

Billing Recovery & Revenue Protection

Money you already earned. Slipping through cracks. We close the cracks.

The headline service. Pays for itself in the first 90 days. Nine specific levers we work daily:

01 Failed Credit Card RecoveryDaily monitoring, automated retry sequences, customer-facing update flows.
02 Aging Invoice Collection30/60/90 day automated escalations. Owner alerted on real problems only.
03 Underpriced Customer DetectionWe find every customer paying old rates. Generate the rate adjustment campaign.
04 Service-But-Not-Billed AuditChemicals used, parts replaced, services rendered — but never invoiced.
05 Cancellation Leakage RecoveryFinal invoices. Pro-rations. Prepayment refunds done right.
06 Subscription Drift CorrectionCustomers paying for one tier, getting another. Audited and fixed.
07 Forgotten Add-Ons"Set this up to recur quarterly" requests that got billed once and forgotten.
08 Service Credit AuditIssued credits never applied. Sitting on accounts silently. Recovered.
09 Processor Fee Optimization1-1.5% of GMV recoverable on suboptimal payment processors.
II

Service Verification & Customer Trust

"I never see them here" cancellations stop. Customers know we showed up.

Highest-leverage retention service. Almost zero cost to deliver. Massive impact on customer trust:

10 Branded Photo ReportsPool photo, chemicals added, tech notes — sent to customer within 30 minutes of service.
11 Communication ConsistencyMonthly digests. Anniversary acknowledgments. Hurricane prep alerts. Customers stay engaged.
12 Service Reliability TrackingGPS + service log cross-reference. Tech accountability without micromanaging.
III

Churn Defense

We catch them before they walk. Save sequences trigger automatically.

Industry baseline annual churn: 15-25%. Top quartile: under 10%. The difference is six figures over five years on a 200-customer base:

13 Daily Customer Health ScoringEvery customer scored 0-100 on retention risk. Updated nightly.
14 Retention InterventionsStandardized save playbook. Apology + credit. Owner call for high-value accounts.
15 Win-Back CampaignsCustomers who cancelled 6-18 months ago. 10-15% can be brought back.
16 Weekly At-Risk ReportMonday morning list to your phone. The 5-10 accounts that need attention this week.
17 Cancellation Reason TrackingWhy customers actually leave. Patterns surface. Root causes addressed.
IV

Revenue Growth Engine

Money on the table from existing customers. Surfaced weekly with talking points.

Highest dollar-impact category. Eight specific levers that grow revenue from customers you already have:

18 Equipment Lifecycle UpsellsPumps 7-10 yrs, filters 5-8, heaters 10-15, salt cells 3-5. We track every install date.
19 Service Tier UpgradesCustomers calling for "extras" 3+ times/year? They should be on Premium. We surface them.
20 Add-On ServicesAcid wash. Tile cleaning. Phosphate treatments. Filter cleans. Pitched proactively.
21 Seasonal Services CaptureOpenings, closings, hurricane prep, winterization. We get to 90%+ capture rate.
22 Annual Rate AdjustmentsDisciplined 3-5% annual increases instead of painful 30% jumps. Customers don't notice.
23 Repair-to-Replacement ConversionsTech says repair, we say replace. Bigger ticket. Customer happier long-term.
24 Cross-SellsCustomer has hot tub you don't service? Pool deck pressure washing? We surface adjacencies.
25 Referral ActivationQuarterly campaigns to your top 30% customers. 60+ referral opportunities a year.
V

Route Density & Acquisition

When customers cancel, the truck still drives. We backfill the gaps.

Three specific levers for strategic acquisition tied to your existing route — not generic marketing:

26 Route Gap FillsGeocoded analysis when customers cancel. Door hangers + neighbor outreach within 7 days.
27 STR / PMC Partnership DevelopmentProperty management companies. One PMC = 10-20 STR pool accounts at once.
28 Builder Partnership DevelopmentLocal pool builders refer service post-install. We formalize relationships with $150 referral kickbacks.
The Process

Two phases. 90 days to proof.

From signed contract to your first dollar recovered to a fully running operating system. Here's exactly what happens, day by day.

Phase 0 · Foundation
Days 1-7

Discovery & Data Pull

DPA signed. Credentials handed off. We pull your existing customer data, billing history, and service records. Day 5 scope checkpoint — if data's worse than represented, we re-quote or refund. No surprises.

Days 8-21

Database Cleanup & Audit

Customer deduplication. Underpriced customer audit. Subscription drift detection. Equipment data backfill. Service history digitization. Failed billing recovery starts immediately.

Day 30

"State of Your Business" Report

A complete picture of your operation in real numbers. Your true churn rate. Your real billing leakage. Your underpriced customer list. Your equipment upsell candidates. Phase 1 contract executed.

Phase 1 · Operations
Day 31

Quick Wins Activate

Billing Recovery and Service Verification go live. Failed cards getting recovered daily. Branded photo reports going to every customer after every visit. Visible dollars within 14 days.

Day 46

Churn Defense Live

Customer health scores running nightly. At-risk list to your phone every Monday. Save sequences trigger automatically when accounts hit critical thresholds.

Day 76

Revenue Growth Engine Active

Equipment upsell list with talking points every Wednesday. Rate adjustment campaign launched. Seasonal services pre-campaign. Tier upgrade prompts surfaced.

Day 90

Performance Review & Guarantee Check

Compare 90-day numbers against baseline. Three-layer commitment validated. By now: $5K+ in billing recovered, $10K+ in leakage identified, retention list working, upsell pipeline running. Operating system is yours.

The Commitment

Three layers of protection. For you.

Most service vendors hide behind soft promises. We put real money on the table — three commitments tied to specific outcomes you can verify.

Layer I

Systems Deployment

All five services activate on schedule. If we miss a launch date, that month's retainer is refunded. No exceptions, no excuses.

Layer II

$10K Detection

We find at least $10,000 in revenue leakage in your first 90 days. If we don't, half your retainers come back and you walk free.

Layer III

$5K Recovery

We commit to recovering at least $5,000 in actual billing leaks in 90 days. If we don't, we work an additional 90 days at no charge to get you there.

What We're Not

We're not the other guys.

You've been pitched by software companies, marketing agencies, virtual assistants, and consultants. We're none of those.

Other Vendors
Vörðr
Sell you software, leave you to use it
Run operations on top of your existing software
Marketing agencies sell you new leads
We make the customers you have more profitable
VAs do tasks for $15/hour
We make decisions and own the outcomes
Consultants give advice and disappear
Money-back commitments tied to real numbers
National chains don't know your market
Coastal Carolinas only. We know the Grand Strand seasons
Common Questions

Straight answers. No fluff.

Do I need to switch software?
No. If you're on Skimmer, QuickBooks, Pool Service Pro, Jobber — whatever — we work alongside it. As long as your billing flows through QuickBooks Online (which it probably does), we read what we need and run on top. You change nothing.
How long is the contract?
Phase 0 is 30 days, flat fee, fixed scope. Phase 1 is a 12-month annual contract. The three-layer commitment in your first 90 days protects you on every front: miss a systems deployment and that month's retainer refunds; fail to find $10K of leakage and half your retainers come back with a clean exit; come up short on $5K recovery and we work an extra 90 days at no charge. You're protected three different ways, every step of the way.
What if it doesn't work for me?
If we don't find $10K in leakage in your first 90 days, half your retainers come back and you walk. If we find it but don't recover at least $5K, we work an extra 90 days at no charge. The risk is on us, not you.
Why pool service specifically?
Because the same problems show up in every pool service business — failed billing, missed equipment upsells, customers who slip out the back door. We've built the playbook for this one industry. We don't dabble in HVAC or landscape. We know pool service.
How do I know you can actually deliver?
You don't yet. That's why we offer the diagnostic for free, the Phase 0 audit at a flat fee, and the three-layer commitment in Phase 1. Talk to us. Look at your numbers. Decide for yourself.
What about my wife or bookkeeper?
Bring them. They're the hero of the back office and we make their job easier, not harder. Vörðr handles revenue systems and operator-facing decisions. Your bookkeeper stays in the driver's seat on customer relationships. Everyone wins.
What's the next step?
Email us. We schedule a 30-minute call. We ask you 14 questions about your business. We tell you what we're seeing across the market. If you think we can help, we look at your real numbers next. If not, no harm done.
About Vörðr

Built local. Built focused.

Mjölnix

Vörðr is a division of Mjölnix LLC, based in North Myrtle Beach, South Carolina. We serve pool service operators across the coastal Carolinas — Grand Strand, Wilmington, Charleston, and adjacent markets within driving distance.

The business runs on automation: cloud infrastructure, integrated billing systems, and operations workflows that big pool companies pay six figures to build internally. We bring that same operating system to independent operators running 100-300 customers — at a price that pays for itself in the first 90 days.

Our promise: We don't take a client we can't make money for. We don't pitch services we can't deliver. We don't make claims we can't back with real numbers. Forge your own path.

Find out what's leaking.

30 minutes. No pitch. We'll show you exactly where the money is hiding in your business. If you don't see value by the end of the call, we both move on.

Schedule Your Free Diagnostic →