I know what it's like — you pour everything into your rentals, deliver incredible stays, and then watch thousands disappear in OTA commissions on Airbnb, VRBO, Booking.com, and Expedia. I built Mjölnix to change that. A complete direct booking ecosystem — website, guest email capture, automated marketing, and pricing optimization — so you keep what you earn.
Turn repeat guests into fee-free direct bookings in 6–12 months.
Based on typical OTA commission rates: Airbnb 15.5%, VRBO 8–15%, Booking.com 15–20%, Expedia 15–25%. Your actual rates may vary by platform.
Because I've watched it happen from inside the hospitality industry. You're doing everything right — and still bleeding money.
You got the 5-star review. You made the personal connection. And then the OTAs take 15–20% when that same guest wants to come back — and they have to find you through a booking platform again because you have no other way to reach them. That repeat guest should be YOUR customer, not theirs.
SOS weekend, CCMF, Memorial Day, that random fishing tournament — the Grand Strand has 50+ events that should be shifting your rates. If you're not adjusting for every single one, you're leaving hundreds or thousands on the table. And the national pricing tools don't know our market like someone who lives here.
You're already managing turnovers, guest communication, maintenance, and a dozen other things. You didn't get into this to become a digital marketing expert. You just want more bookings, better rates, and to stop worrying about what you're missing. That's exactly what I built Mjölnix to handle.
I don't replace your OTAs. Airbnb, VRBO, Booking.com — they keep sending you new guests. I add a direct channel that captures those guests and brings them back commission-free.
A beautiful, mobile-first direct booking website with your PMS booking widget (OwnerRez, Hostfully, Hostaway, Lodgify, Guesty), SEO optimization, and structured data so Google and AI travel agents can find you.
When guests connect to your WiFi, I collect their email with consent. Every OTA guest becomes YOUR contact. You build a database no platform can take away.
A 12-email automated sequence — welcome tips, post-stay thanks, seasonal promos, anniversary reminders — nurtures guests into loyal direct bookers.
Dynamic pricing tuned to 50+ Grand Strand events, seasonal trends, and your comp set. Never underpriced on a big weekend or overpriced in a slow week.
Most tools solve one piece. I build the complete direct booking ecosystem — all managed for you.
Custom-designed, mobile-first site integrated with your PMS (OwnerRez, Hostfully, Hostaway, Lodgify, Guesty), property pages, area guides, and SSL. Your own corner of the internet — no middleman.
Built for youBranded splash pages that capture guest emails when they connect to WiFi. Consent-compliant, automated, and deposited straight into your guest database.
AutomatedWelcome through win-back — every touchpoint automated. Post-stay thanks, review requests, seasonal promos, anniversary rebooking, and referral asks.
AutomatedMonthly blog posts, Google Business Profile optimization, and schema markup that gets you found by Google, ChatGPT, Gemini, and AI booking agents.
MonthlyPriceLabs configuration with 50+ Grand Strand event overrides, seasonal adjustments, orphan day strategies, and competitive comp set analysis.
Growth+ tierAutomated review requests, review display on your direct site, and reputation monitoring. Build social proof that belongs to you.
AutomatedSchema markup so ChatGPT, Gemini, and Perplexity can find and recommend your property. The future of travel search — built for it now.
Future-proofedClear, honest reporting: website traffic, email performance, direct bookings, commission savings, and ROI. No vanity metrics.
MonthlyReal numbers. No hand-waving. Just math you can check yourself.
*Pricing optimization based on AirDNA RevPAR data showing 10.7–12.7% revenue uplift from dynamic pricing tools. Individual results vary by property, market, and season.
Month-to-month. Cancel anytime with 30 days notice. Your data is always yours.
Mjölnix isn't built by a tech company in San Francisco that's never seen a South Carolina sunset. I live here. I work in hospitality here. I know your buildings, your seasons, your events, and your competition. I've watched owners work incredibly hard and then give away thousands to platforms that don't know the difference between CCMF weekend and a random Tuesday in January. That local knowledge — knowing when SOS will pack North Myrtle Beach, when the Canadian snowbirds arrive, when that fishing tournament fills every rental in Murrells Inlet — is something no algorithm from Silicon Valley can replicate. I built Mjölnix because I saw the problem from the inside and knew it could be fixed.
I'm taking on a limited number of Grand Strand vacation rental owners and property managers as founding clients. You'll get the most hands-on, personalized service I'll ever offer — plus founding rates you'll keep for as long as you stay. Once these slots fill, pricing goes up and onboarding slows down.
Not at all. I add a direct booking channel alongside your existing OTAs. Airbnb, VRBO, Booking.com, and Expedia keep sending you new guests — I capture them so they book direct next time. Over time, your direct percentage grows and your commission costs shrink across every platform.
Three ways: WiFi capture when they connect at your property, Google SEO with schema markup so search engines and AI travel agents recommend you, and a 12-email lifecycle that brings past guests back to book direct.
The Launchpad tier is designed exactly for you. A single property grossing $55K loses $8,500+/yr to OTA commissions. Even capturing 20% direct covers your Mjölnix investment — and that's before SEO and email start compounding.
Most tools solve one piece — a website builder, a WiFi capture gadget, or a pricing algorithm. You end up stitching 5 subscriptions together and managing it all yourself. Mjölnix is the full ecosystem — site, WiFi capture, email, SEO, pricing, reporting — all managed for you by someone who knows the Grand Strand personally. No DIY required.
No. Month-to-month. Cancel anytime with 30 days notice. I export your complete guest database, website files, email templates, and all content within 14 days. Your data is always yours.
Property managers handle physical operations and take 20–40%. I handle digital marketing and booking optimization at a flat fee. You keep managing your property — I just make sure more guests find you directly and you're priced correctly.
Your site goes live in 10–14 days. WiFi capture starts immediately. First direct booking inquiry typically within 30–60 days. SEO compounds over 3–6 months. By month 6, the direct channel is typically generating meaningful revenue.
I integrate with the top platforms: OwnerRez, Hostfully (25% market share), Hostaway, Lodgify, and Guesty. Your existing PMS stays in place — I embed its booking widget on your direct site so availability and payments sync automatically across all channels. No double-booking risk.
For now, yes — because local knowledge is my biggest edge. I plan to expand to Hilton Head, Charleston, and broader coastal Southeast, but founding clients get the deepest expertise I'll ever offer.
Get a free, personalized Direct Booking Audit showing exactly what Airbnb, VRBO, Booking.com, and other OTAs are costing you — your annual commission losses across every platform, projected savings, and what your complete direct booking ecosystem would look like.
⚡ Book Your Free 15-Min Audit15 minutes. No obligation. No sales pitch. Just math.
nickceo@mjolnix.com | mjolnix.com